Apple Inc. (AAPL) on Decifer

Decifer ranks AAPL number 117 of 265 tracked names on durable business quality.

Why it ranks here

• It earns strong returns on the money it puts to work, around 52% and those returns have been improving and it turns most of its profit into real cash.
• Revenue is expected to grow about 8% a year, profits grew 23% over the past year, and growth is speeding up, not slowing down.
• It keeps a high share of every sale as profit, and that has stayed steady over the years, a sign of real pricing power, with profitability widening as it grows.
• It is riding an active market tailwind.
• It is not watering down its owners with new shares and it returns cash to shareholders.
• Our durability check found pressure on this name, which costs it a few points.
• 73 quality and 52 percent returns are excellent but no funded growth role and 20 momentum cap the upside for now.

The current read

The evidence on AAPL lines up on the supportive side: a live market force supports this name through its theme connection. The independent signals we track are telling the same story.

Read the full AAPL research brief · See all quality rankings

Intelligence data powered by Decifer. Not financial advice. For informational purposes only.