The Coca-Cola Company (KO) on Decifer

Decifer ranks KO number 178 of 265 tracked names on durable business quality.

Why it ranks here

• It earns solid returns on the money it puts to work, around 13% and those returns have been improving.
• Revenue is growing about 2% a year and profits grew 23% over the past year.
• It keeps a high share of every sale as profit, and that has stayed steady over the years, a sign of real pricing power, with profitability widening as it grows.
• It is riding an active market tailwind and has the balance sheet to fund its growth.
• It is not watering down its owners with new shares and it returns cash to shareholders.
• It trades about 25% above similar companies, and its growth does not yet back up that price.
• A durable brand with returns around 13%, but revenue growing about 2% and no funded role leave nothing to compound faster than the market expects with momentum of 10 out of 35.

The current read

The evidence on KO points in two directions at once: the intelligence feed flags this name as connected to what is moving markets now, while a live market force pressures this name through its theme connection. Until one side gives way, treat the picture as unresolved rather than a clean story.

Read the full KO research brief · See all quality rankings

Intelligence data powered by Decifer. Not financial advice. For informational purposes only.